Yongkang, China · Jupeng Drinkware Blog

Private Label vs OEM vs ODM — Plain English

Existing-model branding, specified production and new-shape development: agree the scope before the order.

Private label, OEM and ODM can be used differently across enquiries. At Jupeng, we discuss the actual model, changes, artwork and tooling so the quote describes the work you want to do.

From stock models to fully engineered designs — three ways to work with a factory
From stock models to fully engineered designs — three ways to work with a factory

Private Label

An existing model can carry your logo, colour and packing without a new body mould. The catalogue lists 423 models; the quotation confirms the minimum and decoration for your selected model.

OEM (Original Equipment Manufacturer)

OEM is broader: the factory manufactures to your specification. In practice for drinkware it usually means an existing or lightly modified design built to your requirements — your colours, lid, capacity mix, print and packaging. More customisation than plain private label, still typically without full new tooling.

A walk through the Jupeng Drinkware factory in Yongkang

ODM (Original Design Manufacturer)

A new shape begins with a concept, drawing or reference.Before sharing design files, agree in writing who may access them, how they may be used, and who owns or may use any commissioned tooling. Any confidentiality terms are set out in the project agreement.

ODM means new mould tooling engineered for your design
ODM means new mould tooling engineered for your design

Which Route Is Right?

An existing model, a custom finish and box, or a newly developed shape are different project scopes. Describe the changes you need so the quotation and sample cover the same brief.

We can help with each route. Tell us the product idea, budget and date so the existing-model and development options can be compared.

Frequently asked questions

Private label usually starts from an existing model and adds agreed branding or packing. OEM follows a buyer's product specification; ODM includes new design development. Compare the model, tooling scope, approvals and packing before choosing a route.
List the design work, drawings or 3D references, mould parts, sample stages, approval points and costs. Record how the design files and tooling may be used before development starts.
Send a sketch or product reference, target capacity and dimensions, lid or opening needs, intended use, logo area, quantity range and destination. These details help define the initial design discussion.
Record the requested change against the approved drawing, artwork or sample. Confirm any effect on tooling, decoration, packing, cost and schedule before the revised reference is approved.
Ask the quotation to identify the model specification, colour treatment, logo method, packing, tooling if needed and shipping basis. That makes later changes easier to compare against the agreed brief.
We can help with each route. Tell us the product idea, budget and date so the existing-model and development options can be compared.
Private label applies your logo, Pantone colour and retail box to our existing in-stock or open moulds (MOQ 500 pcs); ODM customises lids, sleeves or finishes on existing bodies; OEM builds bespoke body or lid tooling to your 3D CAD drawing.
All four sales representatives — Beyond Lee, Miya Wu, Candy Tang and Shally Zhang — welcome global buyers in English and take part in our internal service competition to provide the most attentive follow-up. Choose Miya, Candy or Shally and Sales Manager Beyond Lee supervises the full order process from sample to shipment; choose Beyond Lee and a dedicated assistant works alongside him to co-follow your order. Each contact serves global buyers in English first and is also particularly familiar with specific order types and regional markets: Beyond Lee for custom development, logo options and new tooling; Miya Wu for supermarket, retail, online/FBA and brand orders (esp. Europe, Russia & CIS); Candy Tang for promotional gift campaigns and multi-item sets (esp. the US & Canada, Spain & Latin America, Oceania and select African markets); and Shally Zhang for volume orders, container scheduling and incoming accessory checks (esp. Brazil & Portugal, Southeast Asia and the Middle East).

Planning a drinkware order?

Share the model or product type, quantity, colours, logo and packing you have in mind. We’ll confirm the applicable minimum, sample plan and production schedule for that specific order, then help compare delivery options for your destination.

Global English Service Competition & Full-Process Supervision: All four representatives welcome enquiries in English from global buyers and compete on service quality. Choose Beyond Lee (co-followed with a dedicated assistant), Miya Wu (retail, brand & FBA; esp. Europe, Russia & CIS), Candy Tang (promotional gifts; esp. the US & Canada, Spain & Latin America, Oceania & select African markets), or Shally Zhang (volume orders; esp. Brazil & Portugal, Southeast Asia & the Middle East) — with Sales Manager Beyond Lee supervising the full order process from sample to shipment.
Planning a drinkware order?

Browse the matching factory-direct models, or get a quote after reviewing your brief.

Vacuum Thermos Flasks →Plastic Bottles →
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Written by the Jupeng Drinkware team — Yongkang, Zhejiang, China. Manufacturing drinkware since 1998. Contact Beyond: [email protected] | WhatsApp +86 156 5791 8881