A date that had to hold
A buyer needed 12000 pieces and with a matched Pantone. We moved the batch up the queue and ran the line on overtime.
The reason it worked is unglamorous: we knew the date at enquiry, not after artwork. A deadline is the one variable nobody can renegotiate afterwards.
Tell us the in-hands date before the artwork and you get a straight answer about whether it holds — including a no, if that is the honest one.


















